TransUnion Gets Social

The Beginning

In Q1 of 2025, TransUnion set out with a new goal: breathe life back into their social media presence. This already well-established brand had the challenge of reaching their B2B audiences in a captivating manner that broke through traditional social media noise, without losing the essence of who their brand really is: professional, credible, fraud preventors.

The Campaign

Our team utilized a 3-month pilot program to completely overhaul the way social was created within the company. Instead of just promoting recently published articles or press releases, we wanted TransUnion to have a voice around all of the things their audience cared about. From holiday check-ins to shopping no-no’s, TransUnion had an expert opinion.

The Execution

Over the course of two months, we were able to…

  • Publish a dozen new posts on LinkedIn and Meta accounts, all with a refreshed look and tone

  • Test more people-driven design and headline-centered copy, with positive results

  • Drive new, qualified leads into our marketing funnel

  • Redefine brand standards for external marketing pieces

The Results

The pilot was a huge success. In comparison to internal benchmarks, we saw a 3.2% higher engagement rate on LinkedIn organic social, a 63% decrease in cost per paid lead, a 2.3% higher click-through rate on LinkedIn organic social, and doubled the lead form completion rate on an A/B test.