A corporation, a startup, and a nonprofit walk into a bar. The first wants something on brand, the second wants something disruptive, and the third wants something within budget. A good copywriter knows there’s no one-size-fits-all approach to messaging. (A good bartender wouldn’t have even started this analogy).

That’s where strategy comes in. For the past eight years, I’ve helped companies refocus their goals, grow their digital presence, and brag about a viral moment or two. All while using less exclamation marks in emails.

Ready to shake things up? Check out some of my work below.